3D Bulge Text Effect Tutorial
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Step 5:
Open up the same texture we used earlier and drag it on to your canvas, make sure this texture is on top of everything. CTRL + Click the copy 9 text layer to make a selection around it, then hit CTRL + SHIFT + I to inverse the selection, now hit delete to remove the outer part of the texture so it'll only cover the text. Change the blend mode of the texture to Soft light and the opacity to 73%.
Step 6:
It's gradient time! Make your foreground color black (#000000) and take the gradient tool with the foreground to background gradient, Ctrl+Click copy #9 in the layers pallette to make a selection of it, create a new layer "Gradient" and drag a nice gradient from top to 3/4 of the text. Then take out 2 circles with the Eliptical marquee tool and change the blend mode to Overlay
Step 7:
Repeat step 6 but with a white foreground, starting from the bottom, and only cut out 1 round piece. Change the blend mode to Overlay too and opacity to 43%.

Make another white gradient but from top the 3/4, and don't cut out anything, just change the blend mode to Overlay and opacity to 16%.
Step 8:
Add a layer adjustment by clicking the layer adjustment icon:
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A menu will pop out, from there choose "Levels" and change the Input Levels to: 30, 1.19, 245
Step 9:
Add another layer adjustment, now choose "Color Balance" and change the settings to:
Shadows: +7, +9, -100
Midtones: +10, -32, -51
Highlights: +5, +8, +2