Cinema4D 3D Text Tutorial
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Step 5:
We're already at the material part for the text so we're coming to the kick ass end result soon. At the left bottom click on "File" then click New Material to create a new default material. Double click the new material to open the material editor, check "Color" and "Specular" (default they're checked), and change the settings of the two to the following.
Color settings:

Specular settings:

Drag the material onto the Extrude NURBS object in the objects window. If you did it correctly your objects window should look like this now.

Now you should have exactly the same as below (probably with different text
), since you can't really see the material in the work view you can render it just for learning sake, do this by pressing Ctrl+R, this will make a quick render of the view window.

As you can see the material is to dark to notice on a black background, that's why we're going to add a floor in the next step, this floor will have a reflection to it so it reflects the text, very neat stuff.
Step 6:
To create a floor click the floor object icon from the drop-down menu, illustrated with a red border below.

This is my progress in a quick render view.
It still looks pretty dark right, well this is because we only added a text with material and a floor, we're going to add some lights to the project soon (but not yet), this will really make the text come alive.
Step 7:
First we're going to add a material to the floor, so it reflects the text. Create a new material like we did before, double click it to edit it in the material editor, and check "Color", "Diffusion", "Reflection", "Specular". Then change there settings to the following.
Color settings:

Diffusion settings:

Reflection settings:

Specular settings:

Then drag the material on the created floor in the objects window, just like we did with the text. Your objects window should look like this.

And your text like this (render view)
Step 8:
Now we'll give the text a nicer perspective, do this by selection the rotate tool and the extrude nurbs object, now play with the blue bar of the rotate tool until you have something like mine below.
Step 9:
We're almost done now, just the lightning and we're done. Add a light object by clicking this icon
. Move this light with the move tool waaaaayyyy to the top so it lights the whole floor and text.
Then add another light and set it in front of the text. You can do this best by using the blue and red arrow of the move tool.
This is my finished text following exactly the steps mentioned in this Cinema4D tutorial (click to enlarge):

Good luck on your future Cinema4D projects.